Friday, May 08, 2015

Tips On How To Succeed In Foreign Markets

Marek Zmyslowski, Managing Director of Jovago.com, Africa’s No 1 Hotel Booking Portal, recently addressed a cross session of audience drawn from the mobile, digital and technology industry at the Mobile Apps Unlocked (MAU). The Summit for mastering App acquisition, retention and unlocking LTV was organized by Grow.co, a company with an enviable record in mobile apps unlocked in Las Vegas, Nevada.


The Managing Director who is one of the few expatriates that have ventured into the African business environment and succeeded spoke on two interesting topics related to succeeding in foreign markets and taking full advantage of the World Wide Web especially in the African context. The topics are US Versus the World - How to Succeed in Foreign Markets? and International Deep Dive: A Look at Web and Mobile Growth in Africa.

US Versus the World - How to Succeed in Foreign Markets?

Marek Zmyslowski no doubt has the wherewithal and the knowhow to speak on this topic because of his vast experience in working and interacting with businesses in foreign markets. The success story of Jovago.com is a story that has inspired many young Africans to harbour business ideas and actually bring them to fruition through local and foreign partnerships and investments. Therefore, since the United States has the biggest economy in the world, it follows that entrepreneurs from the US will be searching for a stable economic environment to invest. 

But, you can be assured that Africa may probably not be their first point of call because of the quantum of economic problems in Africa. Ironically, the economic prediction for Africa is very rosy and massive. Thus, investing in Africa is unavoidable in today’s world. Jovago.com, is an example of a business that has succeeded in entering and conquering the economic bottlenecks in Africa. For the US versus the world, it is important for them to board the train to invest in foreign markets. Today, countries like India, Singapore, Malaysia, Nigeria and South Africa successfully host companies from the US and other parts of the world. Perhaps, one of the most important aspects of succeeding in foreign markets is following due process.

International Deep Dive: A Look at Web and Mobile Growth in Africa


Statistics from mobile and internet usage in Africa are staggering. It reveals that both are growing at a geometric pace. In every household, you find everyone using a mobile phone and some of these phones have internet access. Therefore, the craze to explore this virgin ground in Africa has seen many companies launch an onslaught on Africa to take advantage of this. Perhaps, that is why companies like Jovago.com, Jumia.com, Easy Taxi, Lamudi, Carmudi and Hello Food are thriving because everything they do is virtually online. 

Therefore, the outlook for Africa is grand. Hence, the internet is the next big thing in Africa. There are guarantees that the boom in the web and mobile market in Africa will grow and mobile and internet access will be available for all in Africa. Facebook and Google are already working on providing internet access to millions around the world including Africa with the use of drones and balloons. Soon, we will be ordering everything online and credit must also be given to the banking sector for leading the way with the idea of internet banking.

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